Las Vegas Slot Machines Turning Into Video Games
The slot machine was the greatest invention of the casino industry - I think we can all agree on that. The game invented by Charles Fey, a San Francisco mechanic, that could pay out wins unassisted, has become a symbol of casinos all over Las Vegas and beyond. It is the most versatile of them all as well - it can have countless themes, and can be used in any environment, from hotel lobbies to gas stations and pubs, and it has conquered the great online as well. The only problem with it is that, after more than a century, it has started losing its appeal to Las Vegas visitors.
Today slot machines are accessible to everyone, not just for people visiting casino resorts in Las Vegas and other similar locations.Online casinos have introduced the slots into our homes. Developers like IGT or Microgaming have hundreds of such games in their game libraries, and the casinos they power offer them to all player categories through the internet and in real life as well. Online casinos, like the Euro Palace offers free spins on slot machines as part of their daily and weekly promotions, offer them in multiplayer versions, and even organize slot tournaments, wildly popular among their fans.
But visitors that go to Las Vegas are not interested in idly sitting in front of slot machines, feeding them with coins and hoping for the big win. The new generation of visitors are used to a completely different kind of entertainment - action packed video games that keep them active and plugged in throughout their gaming sessions. According to recent studies, younger generations (around 30 years of age) are not interested in gambling in general when coming to Vegas, but in various other forms of entertainment, like shows, concerts, and generally the city's nightlife. So Vegas executives have to find a way to make the slots appealing again to these categories of players.
Studies show that millennials (people born after 1980) are more interested in games of skill than those of pure chance, like the slots. Those of them who gamble (a smaller percentage compared to older generations) are more likely to sit down to a poker or a blackjack table than spend an hour at a slot machine. So, as the tastes of the visitors are unlikely to change, the slot machine has to adapt and take on new forms.
The Vegas law that required the slots to be games of pure chance has recently changed, allowing it to include skill-based elements as well. This way they will become more appealing to younger players, who prefer to be in control just like in video games. Besides, executives envision changes to the slot parlor as well - they plan to turn it into something similar to a club, with gaming machines surrounded by tables, a bar, maybe even a DJ - something similar to an arcade for adults.
The slot machines are by far the most profitable games in Las Vegas land based casinos, statistics say. On average, a slot machine produces earnings of several hundred dollars a day for the casino, and does this without the need of a person standing next to it.